PenFed Car Buying Service, powered by TrueCar, pairs dealer price offers with PenFed auto loans. The Broker Black is not a broker: participating dealerships publish their prices up front.
The Broker Black is not a licensed motor vehicle dealer or broker and does not act as a broker in any way. Participating dealerships sell and lease every vehicle and complete each purchase directly with you.
PenFed Car Buying Service is a car shopping service that PenFed Credit Union offers with TrueCar, and PenFed describes it as powered by TrueCar (penfed.org, as of October 2026). Shoppers get up-front pricing from a TrueCar dealer and can finance the purchase through PenFed (penfed.org, as of October 2026). The Broker Black is launching in Arizona. Where a participating dealership serves your area, it shows that dealership's new cars as a loan, a lease (monthly, one-pay, or with deposits), and a cash purchase, with the taxes and fees for your city, before you talk to anyone. The Broker Black is not a broker, and it does not negotiate: the dealership sells or leases the car and completes the purchase directly with you.
| PenFed Car Buying Service | The Broker Black | |
|---|---|---|
| Model | PenFed Car Buying Service is a car shopping service that PenFed Credit Union offers with TrueCar, and PenFed describes it as powered by TrueCar (penfed.org, as of October 2026). Shoppers get up-front pricing from a TrueCar dealer and can finance the purchase through PenFed (penfed.org, as of October 2026). | New-car buying platform, not a broker; the dealership publishes the price, The Broker Black prices it three ways, and the dealership sells the car to you directly |
| Who can use it | PenFed says everyone is eligible to apply for membership, and that to receive any advertised product a person must become a member of PenFed Credit Union (penfed.org, as of October 2026). The exclusive manufacturer offers shown with the service require active PenFed membership for at least 60 days (penfed.org, as of October 2026). | Launching in Arizona. Whether a car can be delivered to you depends on its dealership. |
| Who sells the car | The shopper connects with a TrueCar Certified Dealer and buys the vehicle from that dealer (penfed.org, as of October 2026). PenFed's role is the loan, with a discounted rate when the purchase is made through the service (penfed.org, as of October 2026). | The participating dealership, which sells or leases the car and completes the purchase directly with you; The Broker Black does not negotiate |
| Where the price comes from | Each dealer sets its own pricing, and the MSRP is set by the manufacturer (penfed.org, as of October 2026). PenFed notes that the MSRP may not reflect the price at which vehicles generally sell in a dealer's area (penfed.org, as of October 2026). | Each participating dealership's own published savings, price, and any market adjustment |
| Where you see the price | Shoppers search in-stock inventory by make and ZIP code and get an up-front price offer from a local dealer (penfed.org, as of October 2026). The search on penfed.org opens the PenFed co-branded TrueCar site (penfed.org, as of October 2026). | Before you talk to anyone: finance, lease (monthly, one-pay, deposits), and cash with taxes and fees for your city |
| Ways to buy | The service has separate searches for new cars and used cars (penfed.org, as of October 2026). PenFed offers discounted auto loan rates on 36, 48, 60 and 72 month terms when the vehicle is purchased through the service (penfed.org, as of October 2026). The rate discount is applied before the loan funds, once PenFed verifies the sale came through the service (penfed.org, as of October 2026). | New cars from participating dealerships, each priced as finance, lease (monthly, one-pay, multiple security deposits), and cash |
| What it costs | The car buying service pages describe discounted loan rates, manufacturer cash offers and a buyer's bonus, and do not list a fee for shoppers to use the service (penfed.org, as of October 2026). Actual savings vary with the vehicle, region, dealer and manufacturer incentives (penfed.org, as of October 2026). | Creating an account to see pricing is complimentary. A membership covers you and your household at the same address for every purchase during its term and includes an introduction to the participating dealership you choose, so you can complete your purchase directly with them. Pricing for White Level and Black Level, and the full list of what each level includes, are coming soon. |
PenFed says everyone is eligible to apply, and that a person must become a member of PenFed Credit Union to receive any advertised product (penfed.org, as of October 2026). The exclusive manufacturer offers require active membership for at least 60 days (penfed.org, as of October 2026).
Each dealer sets its own pricing, and the shopper receives an up-front price offer from a local TrueCar dealer (penfed.org, as of October 2026). Savings vary with the vehicle, region, dealer and manufacturer incentives (penfed.org, as of October 2026).
PenFed offers discounted rates on 36, 48, 60 and 72 month terms when the vehicle is purchased through the service (penfed.org, as of October 2026). The discount is applied before the loan funds, after PenFed verifies the sale came through the service (penfed.org, as of October 2026).
Yes. Nothing stops a shopper from using PenFed and also checking a participating dealership's published price for a new car on The Broker Black.