CarMax sells used cars at set prices. The Broker Black prices new cars from participating dealerships three ways.
The Broker Black is not a licensed motor vehicle dealer or broker and does not act as a broker in any way. Participating dealerships sell and lease every vehicle and complete each purchase directly with you.
CarMax is a retailer of used cars that shoppers can buy online, in a CarMax store, or with a mix of both (carmax.com, as of October 2026). CarMax also buys cars from people who want to sell or trade in a vehicle (carmax.com, as of October 2026). The Broker Black is launching in Arizona. Where a participating dealership serves your area, it shows that dealership's new cars as a loan, a lease (monthly, one-pay, or with deposits), and a cash purchase, with the taxes and fees for your city, before you talk to anyone. The Broker Black is not a broker, and it does not negotiate: the dealership sells or leases the car and completes the purchase directly with you.
| CarMax | The Broker Black | |
|---|---|---|
| Model | CarMax is a retailer of used cars that shoppers can buy online, in a CarMax store, or with a mix of both (carmax.com, as of October 2026). CarMax also buys cars from people who want to sell or trade in a vehicle (carmax.com, as of October 2026). | New-car buying platform, not a broker; the dealership publishes the price, The Broker Black prices it three ways, and the dealership sells the car to you directly |
| Who can use it | Shoppers can browse CarMax inventory online and buy online or at a CarMax store (carmax.com, as of October 2026). Delivery is available within 60 miles of select stores and is not available to customers in all states (carmax.com, as of October 2026). | Launching in Arizona. Whether a car can be delivered to you depends on its dealership. |
| Who sells the car | CarMax sells the car itself: it states that it owns every car it sells, and that unless otherwise noted the cars on its website are located at CarMax stores (carmax.com, as of October 2026). | The participating dealership, which sells or leases the car and completes the purchase directly with you; The Broker Black does not negotiate |
| Where the price comes from | CarMax sets its own upfront prices and does not haggle, and it states that the price is the same for everyone (carmax.com, as of October 2026). CarMax states that its associates are paid the same regardless of a car's price (carmax.com, as of October 2026). | Each participating dealership's own published savings, price, and any market adjustment |
| Where you see the price | The list price is shown for every car on carmax.com, and CarMax states that it is the same price the shopper will see at signing (carmax.com, as of October 2026). The same upfront prices apply whether the shopper buys online or in a store (carmax.com, as of October 2026). | Before you talk to anyone: finance, lease (monthly, one-pay, deposits), and cash with taxes and fees for your city |
| Ways to buy | CarMax sells used cars (carmax.com, as of October 2026). Shoppers can pay cash, finance through CarMax's finance sources including CarMax Auto Finance, or use their own bank or credit union (carmax.com, as of October 2026). Pre-qualification can be requested for a specific vehicle or a dollar amount with no impact to the shopper's credit score (carmax.com, as of October 2026). | New cars from participating dealerships, each priced as finance, lease (monthly, one-pay, multiple security deposits), and cash |
| What it costs | CarMax states that it does not charge document or processing fees (carmax.com, as of October 2026). The list price excludes government fees such as tax, title, registration, and tags, and optional products and services, unless shown as included or estimated (carmax.com, as of October 2026). | Creating an account to see pricing is complimentary. A membership covers you and your household at the same address for every purchase during its term and includes an introduction to the participating dealership you choose, so you can complete your purchase directly with them. Pricing for White Level and Black Level, and the full list of what each level includes, are coming soon. |
| Your current car | CarMax lets buyers return a car within 10 days for their money back: the car can be returned to the store where it was bought if its condition is consistent with when it was purchased, and any refund is typically mailed within 2 weeks (carmax.com, as of October 2026). Shipping fees paid to transfer the car are not refunded on a return, with the California exception noted above (carmax.com, as of October 2026). | An instant estimate from your VIN, or an appraisal from the dealership on your deal, based on the details and photos you send it. Its number is final once it inspects your car, and it holds if your car arrives in the same condition you described. |
No. CarMax says its upfront prices are set and that its associates are paid the same regardless of a car's price (carmax.com, as of October 2026).
No. CarMax says it does not charge document or processing fees, and that the list price excludes government fees such as tax, title, registration, and tags, plus optional products, unless shown as included (carmax.com, as of October 2026).
Yes, within 10 days, at the store where you bought it, as long as the car's condition is consistent with when you bought it; any shipping fee paid to transfer the car is not refunded, except that some California shipping fees may be refundable starting October 1, 2026 (carmax.com, as of October 2026).
Yes. Nothing stops a shopper from using CarMax and also checking a participating dealership's published price for a new car on The Broker Black.