AAA Car Buying Service gives AAA members member pricing at participating dealers, and varies by club. The Broker Black is not a broker: participating dealerships publish their prices up front.
The Broker Black is not a licensed motor vehicle dealer or broker and does not act as a broker in any way. Participating dealerships sell and lease every vehicle and complete each purchase directly with you.
The AAA Car Buying Service, which some clubs call the AAA Auto Buying Program, lets AAA members find a car, enter a membership number, find a participating dealer and get member pricing (aaa.com, as of October 2026). In most club areas the program is powered by TrueCar, which operates the website with pricing and vehicle data for purchases at participating dealers (aaa.com, as of October 2026). The Broker Black is launching in Arizona. Where a participating dealership serves your area, it shows that dealership's new cars as a loan, a lease (monthly, one-pay, or with deposits), and a cash purchase, with the taxes and fees for your city, before you talk to anyone. The Broker Black is not a broker, and it does not negotiate: the dealership sells or leases the car and completes the purchase directly with you.
| AAA Car Buying Service | The Broker Black | |
|---|---|---|
| Model | The AAA Car Buying Service, which some clubs call the AAA Auto Buying Program, lets AAA members find a car, enter a membership number, find a participating dealer and get member pricing (aaa.com, as of October 2026). In most club areas the program is powered by TrueCar, which operates the website with pricing and vehicle data for purchases at participating dealers (aaa.com, as of October 2026). | New-car buying platform, not a broker; the dealership publishes the price, The Broker Black prices it three ways, and the dealership sells the car to you directly |
| Who can use it | AAA says non-members can search and compare vehicles in the AAA car buying app, but AAA membership is needed to buy through AAA or at a certified dealer with pre-negotiated savings (aaa.com, as of October 2026). The Auto Club Car Buying Service in California is only available to Auto Club members (aaa.com, as of October 2026). | Launching in Arizona. Whether a car can be delivered to you depends on its dealership. |
| Who sells the car | Vehicles are offered for sale by licensed motor vehicle dealers, and neither TrueCar nor AAA Mountain West Group brokers, sells or leases motor vehicles (aaa.com, as of October 2026). The member connects with a Certified Dealer to test drive and buy (aaa.com, as of October 2026). | The participating dealership, which sells or leases the car and completes the purchase directly with you; The Broker Black does not negotiate |
| Where the price comes from | Each Certified Dealer sets its own pricing and confirms availability from in-stock inventory (aaa.com, as of October 2026). For Texas members, the member price is an offer from the dealer that includes MSRP minus incentives and dealer discounts and excludes dealer fees, accessories, tax, title and licensing (aaa.com, as of October 2026). | Each participating dealership's own published savings, price, and any market adjustment |
| Where you see the price | Members register online to see upfront member pricing on in-stock dealer inventory (aaa.com, as of October 2026). Some clubs have members complete a form with the vehicle and membership number to receive a AAA Member Vehicle Certificate, after which the dealer contacts them to set up a test drive (aaa.com, as of October 2026). | Before you talk to anyone: finance, lease (monthly, one-pay, deposits), and cash with taxes and fees for your city |
| Ways to buy | Members can search both new and used cars, including certified pre-owned cars on some club sites (aaa.com, as of October 2026). AAA Northeast includes applying online with AAA for an auto loan as a step in its program (aaa.com, as of October 2026). Trade-in and selling options are offered through a program with Enterprise Car Sales and through a Kelley Blue Book trade-in value tool (aaa.com, as of October 2026). | New cars from participating dealerships, each priced as finance, lease (monthly, one-pay, multiple security deposits), and cash |
| What it costs | The club pages read do not list a fee for members to use the service (aaa.com, as of October 2026). For California members, AAA states that participating dealers have paid a promotional fee (aaa.com, as of October 2026). | Creating an account to see pricing is complimentary. A membership covers you and your household at the same address for every purchase during its term and includes an introduction to the participating dealership you choose, so you can complete your purchase directly with them. Pricing for White Level and Black Level, and the full list of what each level includes, are coming soon. |
Non-members can search and compare vehicles, but AAA membership is needed to buy through AAA or at a certified dealer with member savings (aaa.com, as of October 2026). Some manufacturer incentives require more than 60 days of membership (aaa.com, as of October 2026).
Vehicles are offered for sale by licensed dealers, and neither TrueCar nor AAA Mountain West Group brokers, sells or leases motor vehicles (aaa.com, as of October 2026). The member connects with a participating dealer to test drive and buy (aaa.com, as of October 2026).
Each Certified Dealer sets its own pricing, and in California the Auto Club pre-arranges pricing with the selling dealer (aaa.com, as of October 2026). AAA states that member pricing may not be the lowest possible price (aaa.com, as of October 2026).
Yes. Nothing stops a shopper from using AAA and also checking a participating dealership's published price for a new car on The Broker Black.