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The Broker Black vs Navy Federal Car Buying Service.

Navy Federal Car Buying Service gives Navy Federal members dealer price offers through TrueCar. The Broker Black is not a broker: participating dealerships publish their prices up front.

Create your complimentary account See dealer-published prices on live inventory

The Broker Black is not a licensed motor vehicle dealer or broker and does not act as a broker in any way. Participating dealerships sell and lease every vehicle and complete each purchase directly with you.

By The Broker Black · Published October 4, 2026 · Reviewed October 4, 2026 · Part of Where The Broker Black fits

The Navy Federal Car Buying Service is an online car shopping service for Navy Federal members that is powered by TrueCar (navyfederal.org, as of October 2026). TrueCar operates the service, and Navy Federal states it is not responsible for any offer, purchase, lease, or service provided by or through it (navyfederal.org, as of October 2026). The Broker Black is launching in Arizona. Where a participating dealership serves your area, it shows that dealership's new cars as a loan, a lease (monthly, one-pay, or with deposits), and a cash purchase, with the taxes and fees for your city, before you talk to anyone. The Broker Black is not a broker, and it does not negotiate: the dealership sells or leases the car and completes the purchase directly with you.

Side by side.

Navy Federal Car Buying ServiceThe Broker Black
ModelThe Navy Federal Car Buying Service is an online car shopping service for Navy Federal members that is powered by TrueCar (navyfederal.org, as of October 2026). TrueCar operates the service, and Navy Federal states it is not responsible for any offer, purchase, lease, or service provided by or through it (navyfederal.org, as of October 2026).New-car buying platform, not a broker; the dealership publishes the price, The Broker Black prices it three ways, and the dealership sells the car to you directly
Who can use itThe service is offered to Navy Federal Credit Union members (navyfederal.org, as of October 2026). Navy Federal's field of membership is open to the armed forces, the DoD, veterans and their families (navyfederal.org, as of October 2026).Launching in Arizona. Whether a car can be delivered to you depends on its dealership.
Who sells the carCars are sold by local TrueCar Certified Dealers, which are contractually obligated by TrueCar to meet certain customer service requirements and complete the TrueCar Dealer Certification Program (navyfederal.org, as of October 2026). Shoppers can complete the purchase online with dealers that offer it, or start online and finish at the dealership (navyfederal.org, as of October 2026).The participating dealership, which sells or leases the car and completes the purchase directly with you; The Broker Black does not negotiate
Where the price comes fromShoppers get upfront price offers from local TrueCar Certified Dealers, and each dealer sets its own pricing (navyfederal.org, as of October 2026). TrueCar also provides a market average for cars like the one a shopper wants, based on actual recent transactions by other buyers (navyfederal.org, as of October 2026).Each participating dealership's own published savings, price, and any market adjustment
Where you see the priceShoppers search online on the Car Buying Service website hosted by TrueCar, see prices for actual cars nearby, and get a personalized offer from a TrueCar Certified Dealer online (navyfederal.org, as of October 2026).Before you talk to anyone: finance, lease (monthly, one-pay, deposits), and cash with taxes and fees for your city
Ways to buyThe service is for shopping new or used cars (navyfederal.org, as of October 2026). Members can apply for a Navy Federal auto loan for a new or used vehicle, and Navy Federal suggests getting preapproved before shopping (navyfederal.org, as of October 2026). Some dealers allow remote paperwork and vehicle delivery, while others let shoppers start online and test drive and buy in person (navyfederal.org, as of October 2026).New cars from participating dealerships, each priced as finance, lease (monthly, one-pay, multiple security deposits), and cash
What it costsNavy Federal states the Car Buying Service costs members nothing (navyfederal.org, as of October 2026). Navy Federal receives compensation from TrueCar when members purchase vehicles through the service (navyfederal.org, as of October 2026).Creating an account to see pricing is complimentary. A membership covers you and your household at the same address for every purchase during its term and includes an introduction to the participating dealership you choose, so you can complete your purchase directly with them. Pricing for White Level and Black Level, and the full list of what each level includes, are coming soon.

Choose Navy Federal if.

Choose The Broker Black if.

Navy Federal's service and The Broker Black both let you see a dealer price before you visit, and with both, the dealership sells you the car. They differ in who can use them and in what you see: Navy Federal's service is a member benefit, and The Broker Black takes no outside membership, only a complimentary account, and shows each new car as a loan, a lease, and a cash purchase for your city.

Quick answers.

Does the Navy Federal Car Buying Service cost anything?

Navy Federal states the service costs members nothing (navyfederal.org, as of October 2026). Navy Federal receives compensation from TrueCar when members purchase vehicles through the service (navyfederal.org, as of October 2026).

Who runs the Navy Federal Car Buying Service?

The service is powered and operated by TrueCar, and Navy Federal states it is not responsible for any offer, purchase, lease, or service provided through it (navyfederal.org, as of October 2026).

Do I have to go to the dealership?

Some dealers let shoppers complete paperwork remotely and have the vehicle delivered, and shoppers can also start online and finish at the dealership (navyfederal.org, as of October 2026).

Can I use both?

Yes. Nothing stops a shopper from using Navy Federal and also checking a participating dealership's published price for a new car on The Broker Black.

Create your complimentary account See dealer-published prices on live inventory

Navy Federal, Navy Federal Credit Union, and TrueCar are trademarks of their owners, used here only to identify the service compared. The Broker Black is not affiliated with or endorsed by Navy Federal, Navy Federal Credit Union, or TrueCar.