Buying a car online · The Broker Black education

Car buying services, explained.

A car buying service arranges a price for you at certified dealerships, usually as a perk of a membership: a credit union, a warehouse club, an auto club, or an insurer. You still buy from the dealership, and the dealership still writes the contract. The service's value is the price it arranges and the time it saves; its limits are what that price leaves out and who you end up dealing with.

By The Broker Black · Published September 30, 2026 · Part of How home delivery works when you buy a new car online

The main kinds.

KindExamplesHow it works
Credit union programsNavy Federal and PenFed each offer one to membersPre-arranged pricing at certified dealerships, often paired with a rate discount when you finance with the credit union
Warehouse and membership clubsCostco Auto Program, Sam's ClubPre-arranged member pricing at participating dealerships
Auto clubsAAA (varies by regional club)Member pricing through participating dealerships
Brokers and conciergesIndependent car brokersSomeone negotiates for you, usually for a fee you pay
The Broker BlackParticipating dealerships, not a brokerEach new car priced cash, finance, and lease, as an estimate with taxes and fees; no dealership sees your name until you send your deal

What the arranged price does and does not include.

Most programs arrange the selling price. Sales tax, title, registration, and the dealership's documentary fee are added at the dealership, and so is anything else you agree to, such as a service contract. That means two members can use the same program and pay different totals. Ask for the out-the-door number, and check it with our out-the-door calculator.

Questions to ask before you use one.

Quick answers.

Are car buying services worth it?

They can save time and some negotiating, especially if you would not haggle anyway. Compare the whole out-the-door number the dealership writes, not just the arranged price, against what you can get elsewhere.

Does USAA still have a car buying service?

No. USAA ended its car buying service in 2020. It still offers auto loans to members.

Does a car buying service replace the dealership?

No. You still buy from a dealership, and it writes and signs the contract with you. The service arranges the price and the introduction.

Is The Broker Black a car buying service?

Not in the sense of arranging a price for you. The Broker Black is not a licensed motor vehicle dealer or broker and does not act as a broker in any way. It shows participating dealerships' new cars at the prices each dealership sets, priced three ways with taxes and fees, keeps your details private until you send your deal, and the dealership sells you the car directly.

Sources.

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