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Mercedes-Benz · Experiences

Mercedes-Benz experiences.

Beyond the car, Mercedes-Benz runs driving programs, personalization, places to visit, factory tours, heritage and restoration, events and owner perks for US drivers. Each is listed below with where it is, who can take part, and how to book it with Mercedes-Benz.

Explore the Mercedes-Benz lineup

By The Broker Black · Checked against Mercedes-Benz's own pages on October 3, 2026

Drive it.

Mercedes-BenzSeasonal

AMG Experience On Track

Mercedes-Benz USA's high-performance driving school in current AMG models, in levels: a one-day introduction for drivers new to the track, a one-day step up with data review, and two-day and small-group programs that can lead toward a competition license.

Where
Sonoma Raceway (California), Virginia International Raceway, Michelin Raceway Road Atlanta (Georgia) and Circuit of The Americas (Texas)
Who can take part
Drivers 21 and older; higher levels require the earlier ones
Cost
From $1,995 for the one-day introduction
Details and booking with Mercedes-Benz
Mercedes-Benz

AMG Purchase Reward

New AMG buyers get a credit toward AMG Experience: a complimentary On Track Performance day, or a matching credit toward a higher level, for 45, 55, 63, GT and electric AMG models, and a smaller credit for 35, 43 and 53 models. It must be used within 12 months of delivery.

Where
AMG Experience events in the US
Who can take part
Buyers of a new Mercedes-AMG, for the owner
Cost
Included with an eligible new AMG
Details and booking with Mercedes-Benz
Mercedes-BenzSeasonal

AMG Experience Drift

One-day courses on controlled oversteer that end in a drift challenge, with a follow-on day for graduates at higher speeds.

Where
Sonoma, Virginia International Raceway, Road Atlanta and Circuit of The Americas
Who can take part
Drivers 21 and older
Cost
From $2,495
Details and booking with Mercedes-Benz
Mercedes-Benz

AMG Experience G-Class Expedition

A guided one-day off-road course in the AMG G 63, with steep climbs and descents, side tilts and technical obstacles.

Where
Sonoma Raceway, California
Who can take part
Drivers 21 and older
Cost
$995
Details and booking with Mercedes-Benz
Mercedes-BenzSeasonal

AMG Experience On Road

A six-day guided tour in AMG models through Grand Teton and the Yellowstone region, with lodging, meals and an off-road day in the G-Class.

Where
Starts and ends in Jackson Hole, Wyoming
Who can take part
Drivers 21 and older
Cost
$18,995 per person
Details and booking with Mercedes-Benz
Mercedes-BenzSeasonal

AMG Experience On Ice

Winter driving courses on frozen-lake tracks run by Mercedes-AMG. There is no US ice program; the courses run in northern Sweden.

Where
Arjeplog, Sweden
Who can take part
Open to US drivers
Details and booking with Mercedes-Benz

Make it yours.

Mercedes-Benz

Mercedes-Benz MANUFAKTUR

Mercedes-Benz's factory personalization: special paints including matte Magno finishes, hand-stitched leather and other details, chosen when you order a new car. On top-end models, MANUFAKTUR Made to Measure goes further with a one-to-one consultation and hundreds of paint and interior colors.

Where
Ordered through a Mercedes-Benz dealership
Who can take part
Buyers of eligible new models, including the S-Class, Maybach, G-Class, AMG GT, SL and EQS
Details and booking with Mercedes-Benz
Mercedes-Benz

MANUFAKTUR Made to Measure at Studio Los Angeles

A private room inside Mercedes-Benz Studio Los Angeles where buyers work one-to-one with specialists on paints, leathers and bespoke details. It is the first Made to Measure location in the US.

Where
Beverly Hills, California
Who can take part
Buyers of top-end models, by private appointment
Details and booking with Mercedes-Benz

Visit.

Mercedes-Benz

Mercedes-Benz Studio Los Angeles

A brand space that opened in July 2026 with rotating exhibits, events and partnerships, part of Mercedes-Benz's global Studios network.

Where
Beverly Hills, California
Who can take part
Open to the public, Wednesday to Sunday
Details and booking with Mercedes-Benz
Mercedes-Benz

Plant tours in Alabama

A visitor center and museum at the Mercedes-Benz U.S. International plant, where Mercedes-Benz SUVs are built, with guided tours reserved by phone.

Where
Vance, Alabama
Who can take part
The public
Details and booking with Mercedes-Benz

Heritage and restoration.

Mercedes-Benz

Mercedes-Benz Classic Center

Mercedes-Benz USA's classic car facility for restoration, service, genuine classic parts and the sale of certified classic Mercedes-Benz cars.

Where
Long Beach, California
Who can take part
Owners and buyers of classic Mercedes-Benz cars
Details and booking with Mercedes-Benz

Events.

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Mercedes-Benz at Monterey Car Week

A yearly brand presence at Pebble Beach in August, with exhibits of collectible Mercedes-Benz, AMG and Maybach cars, complimentary test drives and classic cars in the Concours.

Where
Pebble Beach, California
Who can take part
Car Week attendees
Details and booking with Mercedes-Benz
Mercedes-Benz

Mercedes-AMG PETRONAS F1 hospitality

Trackside hospitality with the Mercedes Formula 1 team at US Grand Prix weekends.

Where
US Formula 1 races
Who can take part
Ticket holders
Details and booking with Mercedes-Benz
Mercedes-Benz

Mercedes-Benz Club of America

An independent owners club with local chapters, events and technical resources, listed by the Mercedes-Benz USA Classic Center with several model clubs.

Where
Chapters across the US
Who can take part
Owners and enthusiasts
Details and booking with Mercedes-Benz

More.

Mercedes-Benz

Hotel partnerships

Partner resorts keep Mercedes-Benz cars that guests can borrow, and owners who show their key at check-in get extra perks that vary by property.

Where
Auberge Collection and other partner resorts in 11 states
Who can take part
Hotel guests; added perks for Mercedes-Benz owners
Details and booking with Mercedes-Benz
Mercedes-Benz

High Mileage Award

Owners whose Mercedes-Benz passes 155,000 miles can apply to the Classic Center for a grille badge and certificate.

Where
US, by mail
Who can take part
Owners of a Mercedes-Benz with 155,000 miles or more
Details and booking with Mercedes-Benz

Mercedes-Benz limited editions.

The special and limited Mercedes-Benz models, and how to ask about one.

See the limited editions