Financing basics · The Broker Black education

Where do your rates come from?

Every rate on The Broker Black comes from one of two places: the dealership, which quotes the factory lender's standard and incentivized rates, and Rateous, which prices what the wider lending market would charge. Each car shows the rates it qualifies for at your credit range, and you choose.

By The Broker Black · Reviewed September 23, 2026

Source one: the dealership and the factory lender.

A franchise dealership finances cars through the manufacturer's own finance company, called the captive lender: Mercedes-Benz Financial Services, Toyota Financial Services, Ford Credit, and so on. The dealership gives The Broker Black two kinds of captive rates.

A dealer may add a small markup to a captive rate, within the limit the lender allows. The rate on the car already includes it, so the number you see is the number the dealer quotes.

Source two: Rateous.

Not every car has a captive program, and not every buyer fits one. For every car, The Broker Black also prices a market rate from Rateous: what a bank or credit union would typically charge for the same loan. Here is how Rateous works.

How the rates show up on a car.

Every rate is an estimate at the credit range you choose, on approved credit. It is not an offer of credit; the lender sets the final rate after it reviews your application.

Quick answers.

Does seeing a rate pull my credit?

No. Every rate on The Broker Black is priced from the credit range you choose. Your credit is checked only when you apply, after you send your deal.

Why do some cars show more than one rate?

A car can qualify for a factory program, the factory lender's standard rate, and the Rateous market rate at the same time. The vehicle page shows each one so you can compare the payment and the total cost.

Is the rate I see the rate I get?

It is where the deal starts. The lender sets the final rate after it reviews your application, and it can differ if your credit or the loan details differ from what you entered.

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