Genesis is Hyundai's luxury brand, and the value case is simple: hardware and cabins that go toe to toe with the German brands for thousands less, the industry's best powertrain warranty at 10 years or 100,000 miles, and white-glove ownership perks like complimentary maintenance with valet pickup for service.
The BMW 3 Series fighter at a 3 Series discount: 300 hp standard, a 365 hp twin-turbo V6 available, and rear-drive balance with optional AWD.
The E-Class alternative, freshened for 2026 with an updated grille, lighting, and cabin. Sumptuous inside, quiet everywhere, and available fully electric.
The S-Class rival that undercuts it by tens of thousands: reclining rear thrones, air suspension, and a supercharged-and-turbocharged V6 on top.
Genesis' dedicated EV, updated for 2026 with a bigger 84 kWh battery, up to 306 miles of range, and a native NACS port for Tesla Superchargers. Face-recognition entry and a crystal-ball shifter, because why not.
The brand's best seller and one of the best compact luxury SUVs, period: gorgeous cabin, 300 hp standard, and an electric version with 429 hp.
The SUV that put Genesis on the map: available third row, a knockout cabin, and a coupe version for those who want the swoop.
The new flagship: a full-size three-row electric SUV with available coach doors, air suspension, and rear-wheel steering. Expect pricing near $100K when US sales begin.
Future model details come from manufacturer announcements and press reports; timing, specs, and availability can change.
Yes. Genesis matches the best coverage in the business: a 10 year / 100,000 mile powertrain warranty plus 5 year / 60,000 mile basic coverage. The caveat: the full 10-year powertrain term applies to the original owner. On a used Genesis, powertrain coverage for later owners drops to 5 years / 60,000 miles.
Genesis includes 3 years / 36,000 miles of complimentary scheduled maintenance, and the Service Valet program will pick your car up for service and drop off a courtesy vehicle, so you may never sit in a dealer waiting room.
Genesis is Hyundai's standalone luxury division, the way Lexus is to Toyota. The platforms, engines, cabins, and dealerships are distinct from Hyundai's, but you get Hyundai Motor Group's reliability record and warranty backing underneath the luxury.
The GV60 is the dedicated EV, and the Electrified GV70 and Electrified G80 are battery-powered versions of the gas models. All use ultra-fast 800-volt charging, and current models add a NACS port for Tesla Supercharger access.
Comparably equipped, a Genesis typically undercuts its BMW or Mercedes rival by several thousand dollars up front, and the gap widens when you add the included maintenance and the longer warranty. On Broker Black you can compare real monthly payments side by side with local taxes and fees included.